I build the unglamorous automation that quietly consumes a shop owner's week: stock sync, multi-channel inventory, back-office admin. Built properly, tested, and hosted, so it just runs.
Fixed prices · tested builds · UK-based · honest about whether it's worth it
The 3-minute walkthrough: a live scan, the fix, and the price.
For a small retailer, the same jobs bleed hours every week, and they're exactly the jobs software should be doing.
Products "out of stock" but still listed. Customers find them on Google, and are forced to buy elsewhere.
Your website, eBay and Amazon show different stock. The same item sells twice. Someone gets a refund and an apology.
Catalogues updated by hand, repeated questions from customers, paperwork copied between systems. Enough said, nobody likes this.
No off-the-shelf tiers. Most shops already run some tools, so I price each build to what you actually need, quoted up front after a free audit, never a day rate or open-ended bill.
A trained assistant on your business WhatsApp. Answers questions, qualifies enquiries, books appointments, and escalates to you when needed.
Your inbox triaged automatically: enquiries flagged, invoices and documents read and logged into your system, routine replies drafted for one-click approval.
A bespoke script for your exact setup: stock syncing across suppliers and channels, killing manual item/PO entry, daily reporting, data moved between systems that don't talk.
Most consultants send a sales deck. I show up with a working diagnosis of your actual store, then build the fix.
I run a live check on your store and show you exactly what's costing you sales.
We look at it together. I tell you honestly whether automation is worth it for you.
If it's a yes, I scope it, build it, test it, and host it. You stop thinking about the problem.
Real figures from a live UK aquatics store, pulled in seconds. I can run this on yours, free.
For a UK workwear retailer I built an automated nightly sync that keeps the website's stock matched to supplier feeds, shipped with 121 automated tests, guarded against bad data, hosted and monitored so it runs without anyone watching it.
I'm a software developer, born in Hawaii and based in London. I help small businesses stop losing time to manual back-office work. I build things properly: tested, hosted, and looked after. Most freelancers don't. If I can't build something reliably, I'll tell you. If it isn't worth doing, I'll tell you that too.
Tell me about your shop and I'll run a live audit before we even talk. No charge, no obligation.
The fastest way is to send your website. I'll reply with what I find.
Typical reply within a day. I only take on work I'm confident I can deliver.